Posts Tagged ‘traffic’

Handling the Pages Linked From Your Article Syndication Content

Saturday, November 14th, 2009

I recently wrote about the difficulty we face in attempting resolve a contradiction in content syndication.  Here’s the issue boiled down to its core: Readers of our articles are still in the early part of the information gathering phase of the purchasing decision continuum.  Yet, because we want our links to optimize our money pages of the sites, the readers’ clicks on our article links will take them to a web page that assumes that they are ready to buy a particular alternative.  In that article, I combined that conflict with another related issue:  With good website design, each page should have a single purpose.  That purpose is to satisfy our visitor’s desire. a prospect to our money (product) page until they already want to go there–in other words, they’re ready to buy.]

Simply bringing the problem to the attention of article marketers was my goal in that previous piece.  Today, I’ll go that one additional step and give one answer to the quandary.

There are actually at least two solutions to the dilemma.  The first option is to ignore the rule of website design for marketing purposes and have our landing pages attempt to offer two different objectives allowing our readers to satisfy their information seeking and provinding an opportunity to buy the product or service from the same page.  Another solution to our dilemma is to include two different kinds of links from our distributed articles.  One link option or type leads to a landing page dedicated entirely to providing valuable information and an opt-in form encouraging the visitor to get even more information by signing up for our list; the other type of link leads to our “money page,” primarily for the purpose of search engine optimization.  Of course we must make clear from the context of the link what the landing page will offer.

When presented with these two options, I recommend the second.  Allow me to elaborate on why I endorse this approach and what the respective landing page for each type of link will contain.

Remember that our distributed article attracted the readers because those readers intended to gather useful information.  The only likely way we are going to attract those readers to our site is to offer them even more information than our article provides.  Of course, we always follow through with our promises or we shall immediately lose credibility.  In order to encourage our readers to actually click our link, we must give them truly interesting and valuable information the first time, while simultaneously leaving them with the impression that there is still more to learn.  We must subtly persuade them that our site will provide all the remaining necessary information, and we make sure that link delivers them to a content page.

We also want to move them along that decision making continuum by implying that there is a product or service that will provide the ultimate solution to their current problem.  By making the implication that our product or service will be their ultimate solution, even after they have gathered all the necessary information, we have justified linking to our product or money page.

It is always easier to logically include both types of links within our articles if we syndicate directly to websites that are within our general niche category; in those cases we can make our links contextual within the article, itself.  However, if we limit our article distribution to article directories, we can still accomplish our task by cleverly using a well written resource box to provide the rationale for linking to both kinds of pages.

On our content landing page, we focus upon bringing our readers much closer to the buying decision end of the decision making continuum.  We have already made progress by getting the readers to click the link in our syndicated article.  We can now treat them as serious prospects and ramp up our selling strategy a bit.  Consequently, we make our link to the actual buying page very prominent on this content page, but we focus primarily on getting them to take one more small step by asking for the contact information in exchange for the promise of even more valuable content. 

In our syndicated article we use our content to sell our expertise.  On the linked page, we’re selling our credibility and integrity.  Once we have their contact information we can begin selling our product, subtly at first and then with increasing urgency.

Remember that the other type of link takes the clicker (or the search engine robot) to our page where we directly sell our product or service.  Since the purpose of that link is primarily search engine optimization, it is especially important that our anchor (linking) text is at once an accurate description of the selling page and a useful long tail keyword with implicit commercial intent.

As marketers, all of our efforts are toward making the sale.  As writers we must make the sale without disrupting the prose of our content.  So our first objective is to convince the article readers that they need more information, and that the necessary information can be found by clicking our link.  Then, with the second link type, we need to convince the search engine spiders that we have provided anchor text that is an accurate name for the content that we have on our selling page to which that link leads.  Thus our anchor text and the landing page content must be very similar.

Keyword Research - Using Effective Keywords For Increasing Customer Contact

Tuesday, October 27th, 2009

Keywords are utilized by search engines in order to help direct potential users of your site to the site. Appropriate keywords can help increase profit if your site  is an online business, since it will help increase the likelihood that customers will view  your site. Let us continue further by telling you some information on keyword research.

The first step towards identifying and utilizing keywords effectively is having a clear  understanding of how to describe your business. Brainstorming a list of words that describe  your organization and any products that are offered is a necessary part of this process.  Through further research, this list can be refined until an effective list of appropriate  keywords is obtained.

It is important to research which keywords are being utilized most commonly by potential  customers. For example, “birthday cards” and “birthday greetings” seem to be relatively  equivalent in terms of meaning in the English language. If anything, “birthday greetings”  seems as though it would be a better keyword, since it spans more than just cards. However,  “birthday cards” is searched much more frequently in search engines, so using this phrase  would increase potential traffic to your site.

Keywords should not be used inappropriately though. Trying to fool search engines into  displaying your site for keywords that are not appropriate can lead to significant  consequences, including being dropped from a search engine completely. Also, the audience  that may view the site by this means may not even be the proper audience for your site, so  having them visit will have little impact on your business.

Inappropriate use of keywords can have a detrimental effect on your website. Some search engines may drop your website from its engine if it determines that keywords are being used inappropriately for the sole purpose of drawing in more viewers. Also, if the keyword is not relevant to your website, it is not likely to draw in users that are going to have much use for the site.

A few examples include Adwords. Com, Wordtracker, Trellian Keyword Discovery Tool, and  AdGooroo. Com. Even though these services may cost money, the potential increase in traffic  to your site is a benefit that almost always outweighs the financial cost of obtaining these  services.

Keywords are also a vital part of your article marketing efforts.

Keywords can be an effective way to increase traffic to your website but are not the only  way to obtain and maintain a customer base. It is important to keep your viewers (both  current and potential) in mind when constructing your website.

Keywords can help your customer base grow and in turn, help you increase your business profits. However, it is important to remember that your customers come first. A poorly designed website will have little effect on drawing customers in, even if the website is first for every search result in a search engine. An effective website will draw the customer in, adequately explain your organization and its products and services, and will increase the likelihood of making. By following the advise above, keywords can help increase the profitability of your website.

List Building Techniques

Friday, September 4th, 2009

Are you aware that those who have a successful online business have their own client lists? If you want to make money, you need to have connections with your clients.

So what is the secret of building trust with a large customer base and having a way to contact them and make offers? If you are ready to build your list of interested customers then here are ten tips which you can start using today.

First, you will want to have a squeeze page where you collect customer information in exchange for something valuable. It could be everything, like e-book or a free report or an access to some service you provide only to members. It doesn’t really matter what it is, what you need to do is sell it as if it is free. Keep in mind that it is not actually free, as you will be receiving contact details from people in return.

Second, create a short message for the end of your email signatureand make sure that it invites them to opt in just as the squeeze page does.

Third, you can also submit your articles online with a link to your website. Make sure you provide interesting and useful information, but not so much to where they think they are done seeking information.

Fourth, contact people who have lists of their own and make an offer they can’t resist, like 50% of the profit you make by marketing your products to their clients. As the people purchase your product, you can collect their contact information and build your list that way.

Fifth, you can offer affiliates a small amount of compensation for each opt in. Don’t hesitate to ask new members to confirm the subscription. If you do so, you will be able to track if you should pay an affiliate for it or not. Here is an example of an example of Recurring SEO Affiliate Program for you.

Sixth, ask people who you know to be a part of your list. Once you have this done, you can set up a ‘tell a friend’ script in your emails to your list and let people spread the word.

Seventh, there are lists which you can purchase or rent and send out offers for them to subscribe to your list. Again, you have to be giving them something in return for the info they provide you with and making sure that they are agreeing to it. This will ensure that you have quality opt ins. If you are interested in other targeted traffic generation methods, you might consider setting up a PPC campaign, which is a great Search engine promotion tool.

Eighth, when you will have your list you can do ad trades and allow other people to place an ad in your ezine, in exchange you will place your ad in theirs. This will give you a win win solution for building your list with the help of others.

Ninth, post a link to your opt in page on your social networking profiles and in forums. Again, you will want to be sure that you have something offered for free in return for their contact information.

Finally, keep in touch with your customers and send them valuable information on a weekly basis. This will ensure that the list members which you have will remain loyal to you.

3WayLinks Review - SEO Savior Or Completely Scam?

Thursday, July 9th, 2009

I bet you’ve already heard about Jonathan Leger’s 3WayLinks SEO network, been sent to the 3WL sales page but weren’t sure if the 3WayLinks was just another scam or your true search engine optimization savior, right?

You see, I’ve always been a big fan of automation traffic generation solutions to develop my online business. When I first heard about this 3WayLinks network, I was instantly skeptical just like you because there are too many link farm networks out there that are trying to spam the search engines.

After read some excellent SEO articles on Jonathan’s blog, I was convinced that Jon’s a cool guy that really authoritative in SEO field and actually know well what he’s doing, I signed up 3WayLinks and gave it a try.

After five months of testing, I can finally say that 3WayLinks.net is a reliable SEO network which actually delivers on what it promises. It does actually help you achieve top ten rankings in Google.

I’m not going to talk about how Jon’s 3WayLinks works here (you can learn about it on his website) - I want to share with you my results here so you have some cold hard facts to help you decide if 3WL’s worth it for you.

I set up a Wordpress blog that just dedicated to promote a Clickbank product and then put the site in the 3WayLinks system aimed to rank 3 very targeted keywords related to that product.

You wanna see the result?

Traffic in April: 155 unique visitors

Clickbank Sales in April: one sale for $22.84

Traffic in April: 216 unique visitors

Clickbank Sales in April: 2 sale for $45.68

Traffic in April: 309 unique visitors

Clickbank Sales in April: 3 sale for $92.12

The whole work I did for that site is to put some review articles, choose 3 product keywords and plug the site into the 3WL network. That was no more than 5 hours of work and after that everything was completely automated.

I also found it sometimes takes more than 5 months to get your keywords to full ranked in Google so you really need to be patient and the most important part of getting the results is choosing your keywords wisely.

Let’s do a match here:

You can rank 50 of your web sites in Google with one 3WayLinks account.

If you invest $47 every month in 3WayLinks starting now, after 6 months your little product review site just like mine is getting 600 visitors a month and earns you a reasonable $200 per month.

You set up 50 sites and put all them into the network. $200 times 50 is $10,000 per month on auto-pilot.

Isn’t it worth $47 per month?

And what if I can have Jon to give you a lifetime 3WayLinks discount?

Now you can lock in your access at the ridiculously low price of $37/month plus my private bonus buster package, instead of paying the normal $47 a month: (I’m even paying $47 a month to the membership myself!)

Even if you only get one site ranked well enough just to earn $5 per day from Google AdSense, you will have already achieved a more than 300% monthly return on your investment.

Chances you may get some winner sites that one can earn you more than $500 to $1000 per month. Multiply that by a few dozens sites you put in the network and… well, you get the idea.

The Conclusion: The 3WayLinks network is one of the best deals that I’ve ever seen. Now I have 10 of my sites plugged into the network and rank well for almost all of them. And if you just want a traffic system that set and forget, then I would give a big thumbs up for Jon’s 3WayLinks. Just checkout my link below to get your high value bonus buster package

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Get more Traffic and Results immediately by Trying SEnuke

Friday, July 3rd, 2009

Get SEnuke Trial Version

Online advertising is essential to turning an internet based business, but marketing methods and resources are continually changing and expanding. It used to be that only seriously dedicated and driven entrepreneurs could succeed at web marketing and it took them months and years to do it. Today, corners are being cut with SEO software like the favored Senuke program.

This software represents every angle of internet marketing, mixed into one highly effective Web 2.0 SEO software. With the SEnuke software for online marketers you get great results.

Think of the time and money that must be invested in a successful marketing campaign. Everything from getting an internet site picked up by the top search engine to paying for each click of web traffic you make can cost a load more cash than you ever predicted. Article generation and social bookmarking sites can also be a lot more time intensive than you can handle.

Writing good articles seems easy, until you realize how many you are going to need. Optimizing a site appears fast, till you realize how complicated the guidelines can be if you’d like it to actually be acknowledged by search engines. Getting your link on those critical search engine results pages turns out to be more expensive than it’s worth when you have to pay for every click.

It was only a matter of time before SEO software was developed to take some of the load out of advertising online, and in fact a lot have been and gone in years past without much notice.

Senuke is the number 1 Web 2.0 marketing software for a reason! Instead of tackling only 1 side of your promotional campaign, it delivers real results in every side of web marketing, and it does it fast. Click here to read more about SEnuke.

While it’ll get you placed on those first 3 search engine pages for the top engines, it’ll do so much more additionally. Social bookmarking sites, article submissions, and every other facet of online marketing is handled efficiently with this all-in-one software.

Further, the software will link all of your marketing tools together so they are better and less complicated to keep up with. This includes all of your blogs, wikis, articles, and hubs.

Perhaps the most time-saving feature of Senuke is the robust article generator. Submitting nicely crafted articles that trap readers to visit your website and give your products an opportunity is critical for successful online business, but it can be long and expensive.

With this program, one good article can be turned into hundreds in the blinking of an eye. Not only does this save you huge amounts of time, but you won’t have rely on outside writers to produce all of your keyword based articles for submissions. You can permit your software to do the bulk of that work and save your limited resources.

Let’s face it: you cannot be successful online today without taking on every aspect of Web 2.0 marketing. Everything from placement on the search engine results pages to features on social bookmarking sites is intensely competitive and might take or break your career.

It wont to take months if not years for a site to truly take off and become successful, but with Senuke many sites are booming into profits much faster. There’s a large audience out there looking for your products and services, so get a leg up on your competitors with SEO software today. Read more and download for a free test-drive SEnuke now.

The Truth About IM Remarkable

Friday, June 26th, 2009

Welcome! Thanks for visiting this page. In this quick article I am going to be writing about a product that is going to be released soon called IM Remarkable.

Its likely that in the coming weeks youll be hearing more and more about this product from people promoting it.

You may not know that im remarkable is being released by Howie Schwartz. He has released a line of hit products but nothing like this one.

Im remarkable is going to be released on the 14 of july and you may be wondering what its all about, whether its worth the money and if its worth investing in it.

Im remarkable is sort of like an online training course for people that are struggling to make money online. It incorporates many different learning styles and training material.

From what I’ve heard Howie is going to give you a sort of interview to see where you are in your online career. He will then create the course around you so you which is very impressive nad has never been done before.

After Howie has evaluated you he will then put you in a group with other people with similar knowledge to you and the training will begin.

From what Ive heard there is going to be videos and online seminars where he takes you step by step how to get going online.

Many people fail to make any money online. Howie is going to teach you how to get traffic easily and convert that traffic into customers by use of web 2.0 and search engine rankings, which is what most people find the hardest.

From what Ive heard they are offering by the hand training so if you always have a mentor to help you through things. The thing that I like is that Howie is guaranteeing that you will make money or your money back which is a plus.

So to conclude if you are having trouble earning online then look out for the 14th of July and see if it’s right for you.

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