Posts Tagged ‘article marketing’

Handling the Pages Linked From Your Article Syndication Content

Saturday, November 14th, 2009

I recently wrote about the difficulty we face in attempting resolve a contradiction in content syndication.  Here’s the issue boiled down to its core: Readers of our articles are still in the early part of the information gathering phase of the purchasing decision continuum.  Yet, because we want our links to optimize our money pages of the sites, the readers’ clicks on our article links will take them to a web page that assumes that they are ready to buy a particular alternative.  In that article, I combined that conflict with another related issue:  With good website design, each page should have a single purpose.  That purpose is to satisfy our visitor’s desire. a prospect to our money (product) page until they already want to go there–in other words, they’re ready to buy.]

Simply bringing the problem to the attention of article marketers was my goal in that previous piece.  Today, I’ll go that one additional step and give one answer to the quandary.

There are actually at least two solutions to the dilemma.  The first option is to ignore the rule of website design for marketing purposes and have our landing pages attempt to offer two different objectives allowing our readers to satisfy their information seeking and provinding an opportunity to buy the product or service from the same page.  Another solution to our dilemma is to include two different kinds of links from our distributed articles.  One link option or type leads to a landing page dedicated entirely to providing valuable information and an opt-in form encouraging the visitor to get even more information by signing up for our list; the other type of link leads to our “money page,” primarily for the purpose of search engine optimization.  Of course we must make clear from the context of the link what the landing page will offer.

When presented with these two options, I recommend the second.  Allow me to elaborate on why I endorse this approach and what the respective landing page for each type of link will contain.

Remember that our distributed article attracted the readers because those readers intended to gather useful information.  The only likely way we are going to attract those readers to our site is to offer them even more information than our article provides.  Of course, we always follow through with our promises or we shall immediately lose credibility.  In order to encourage our readers to actually click our link, we must give them truly interesting and valuable information the first time, while simultaneously leaving them with the impression that there is still more to learn.  We must subtly persuade them that our site will provide all the remaining necessary information, and we make sure that link delivers them to a content page.

We also want to move them along that decision making continuum by implying that there is a product or service that will provide the ultimate solution to their current problem.  By making the implication that our product or service will be their ultimate solution, even after they have gathered all the necessary information, we have justified linking to our product or money page.

It is always easier to logically include both types of links within our articles if we syndicate directly to websites that are within our general niche category; in those cases we can make our links contextual within the article, itself.  However, if we limit our article distribution to article directories, we can still accomplish our task by cleverly using a well written resource box to provide the rationale for linking to both kinds of pages.

On our content landing page, we focus upon bringing our readers much closer to the buying decision end of the decision making continuum.  We have already made progress by getting the readers to click the link in our syndicated article.  We can now treat them as serious prospects and ramp up our selling strategy a bit.  Consequently, we make our link to the actual buying page very prominent on this content page, but we focus primarily on getting them to take one more small step by asking for the contact information in exchange for the promise of even more valuable content. 

In our syndicated article we use our content to sell our expertise.  On the linked page, we’re selling our credibility and integrity.  Once we have their contact information we can begin selling our product, subtly at first and then with increasing urgency.

Remember that the other type of link takes the clicker (or the search engine robot) to our page where we directly sell our product or service.  Since the purpose of that link is primarily search engine optimization, it is especially important that our anchor (linking) text is at once an accurate description of the selling page and a useful long tail keyword with implicit commercial intent.

As marketers, all of our efforts are toward making the sale.  As writers we must make the sale without disrupting the prose of our content.  So our first objective is to convince the article readers that they need more information, and that the necessary information can be found by clicking our link.  Then, with the second link type, we need to convince the search engine spiders that we have provided anchor text that is an accurate name for the content that we have on our selling page to which that link leads.  Thus our anchor text and the landing page content must be very similar.

Get a Professional SEO Article Writer – Here’s How

Sunday, November 8th, 2009

Hiring a professional SEO article writer is necessary if you want your website’s content to rank high in the search engine results pages.  There are some differences between the duties of an article writer and a professional SEO writer, in that the latter should be more attuned towards keyword optimization and other aspects of SEO.

SEO content writers can help promote your website with articles that allow for maximum exposure.  Your articles should be easily identified and located by search engines when it evaluates websites.  In turn, your content should be highly relevant, informative, and well-written.

Selecting Keywords for Your Niche

Virtually any kind of product or service can gather a healthy following, due to the innate characteristics of the Web.  Getting the best results from online marketing is necessary, and this can be achieved only if prospective clients can find your products and/or services.  The main goal is to let the rest of the world know that you are there, otherwise, your promotional efforts are useless.  If relevant and popular keywords are incorporated into your content by professional SEO writers, then your site stands a greater chance of ranking high in the search engine results.  The importance of using relevant keywords cannot be stated enough – this permits users to see your website and allow you to promote your product, service, and company name.

Any professional SEO writer does not only need to write, but write well.  The conventional rules of writing also apply to the article marketing industry.  There should also be no spelling errors.  The content’s structure, as well as the thoughts or ideas illustrated therein, will make or break your articles on tap.  The SEO writer must serve to promote your brand, product, or service to the utmost.  He or she needs to place your brand in the best light – which can serve to retain customers or viewers and invite the patronage of new ones.

Many SEO-specific aspects, such as keyword percentage within a given article, are included when such as writer develops content for the Web.  Your site may get top position in the search engine results, yet viewers who see your articles may dismiss your content if the number of integrated keywords is too high.  Conversely, an article with a very low percentage of keywords may cause it to rank at the tail end of search results, no matter how well the article may have been written.  A professional SEO article writer strikes a compromise, by including an appropriate number of keywords in the content, making sure that the article sits well with both the readers and the engines.

Get broad distribution with an article directory

Friday, November 6th, 2009

I was a struggling writer who’d been working on a novel for over a year. Needless to say, writing a novel when you’re an unpublished author doesn’t pay all that much–approximately zero. Since I was behind on the rent and slowly drowning in a pile of bills, I realized that I had no choice but to get a second job. My first job was teaching night classes in creative writing to a group of untalented suburbanites at the local community college.

I had just applied for a position in a bookstore when I learned about writing articles for online publication. I had never considered myself a journalist or an article writer, so I dismissed the suggestion out of hand. That was until he told me how much money he was making. He most certainly was not earning millions, but he was definitely earning  far more than I had any hope of earning at a bookstore. He indicated he was free to take on the task of authoring pieces, because his time was his own. The best thing about his job was that he worked from home and didn’t have to waste money on gas or tolls.

Although I was a bit unsure, I gave it a go anyway. To be honest, I was a little intimidated at first. I was very unsure if I would be able to find success at it. I wasn’t sure I could write articles, as my expertise was in writing fiction. My friend assured me that there was nothing to it. The only advice he asked me to formulate good resume to submit to any one of the freelance writing sites online. Companies created the article directory sites because they were looking for other people to write their articles for them.

Article directories are no-cost sites that provide access to intelligent and thoughtful articles. The person creating the articles will get guidance as to what topics to cover, which then get submitted to the article directory. If the article is accepted, the writer receives two back links, which he then connects to the website of the business he works for. It helps to enhance the purchase level by creating the traffic for the business.

After I had landed my first client, I wrote ten articles on the best way to wax hardwood floors. Articles are written differently by some authors, and narrative fiction is one of the styled I used in article writing. Once I was finished with the web content, I next took care of submission to the pre-determined article directory of their choice. While all of the articles were not accepted the first time out, the article directory gave me expert advice on how to improve my articles and give them just what they were looking for.

After a few weeks of writing articles for the article directory, I was closing in on a hundred percent acceptance rate, my rent was paid in full, and I had more time to work on my novel than I would have had I been working at the bookstore. I was pleased that I sent my work to an article directory that provided helpful material at no cost.

Keyword Research - Using Effective Keywords For Increasing Customer Contact

Tuesday, October 27th, 2009

Keywords are utilized by search engines in order to help direct potential users of your site to the site. Appropriate keywords can help increase profit if your site  is an online business, since it will help increase the likelihood that customers will view  your site. Let us continue further by telling you some information on keyword research.

The first step towards identifying and utilizing keywords effectively is having a clear  understanding of how to describe your business. Brainstorming a list of words that describe  your organization and any products that are offered is a necessary part of this process.  Through further research, this list can be refined until an effective list of appropriate  keywords is obtained.

It is important to research which keywords are being utilized most commonly by potential  customers. For example, “birthday cards” and “birthday greetings” seem to be relatively  equivalent in terms of meaning in the English language. If anything, “birthday greetings”  seems as though it would be a better keyword, since it spans more than just cards. However,  “birthday cards” is searched much more frequently in search engines, so using this phrase  would increase potential traffic to your site.

Keywords should not be used inappropriately though. Trying to fool search engines into  displaying your site for keywords that are not appropriate can lead to significant  consequences, including being dropped from a search engine completely. Also, the audience  that may view the site by this means may not even be the proper audience for your site, so  having them visit will have little impact on your business.

Inappropriate use of keywords can have a detrimental effect on your website. Some search engines may drop your website from its engine if it determines that keywords are being used inappropriately for the sole purpose of drawing in more viewers. Also, if the keyword is not relevant to your website, it is not likely to draw in users that are going to have much use for the site.

A few examples include Adwords. Com, Wordtracker, Trellian Keyword Discovery Tool, and  AdGooroo. Com. Even though these services may cost money, the potential increase in traffic  to your site is a benefit that almost always outweighs the financial cost of obtaining these  services.

Keywords are also a vital part of your article marketing efforts.

Keywords can be an effective way to increase traffic to your website but are not the only  way to obtain and maintain a customer base. It is important to keep your viewers (both  current and potential) in mind when constructing your website.

Keywords can help your customer base grow and in turn, help you increase your business profits. However, it is important to remember that your customers come first. A poorly designed website will have little effect on drawing customers in, even if the website is first for every search result in a search engine. An effective website will draw the customer in, adequately explain your organization and its products and services, and will increase the likelihood of making. By following the advise above, keywords can help increase the profitability of your website.

Ways to Create a Business Online

Saturday, October 24th, 2009

Right now, having an online business is much easier to build thanks to the technology available.  Here are some business ideas you can start now.

1. Start your own affiliate marketing business. Affiliate marketing allows you to receive a commission every time you sell someone else’s product. Often you can receive commissions as large as 50% and it is easy to get started. There are many affiliate programs to choose from and and this moment, many have created their own affiliate marketing programs.  Some of the good tips are included in the delta squadron bonus materials.

2. You can also start marketing in particular niches online.

Niche marketing can be both profitable and fun if the niche is something interesting for you.  Some of the niches are specific fans, golf players and many more.

3. Having a business that sells private label rights is another good business idea. The main advantage of this business model is the ready made product that you can already sell.  Unlike other business models, you get to keep all the money that you earned.    It will definitely make your product unique if you add more value to it.

4. If you like writing, you can start professional blogging. You can also monetize your blog and make money selling advertising on it as your traffic increases.

One easy way to get started with blogging is to create your blog using Blogger.com.com for free. Since Blogger is owned by Google, it is easier to add Adsense ads in this blogging platform.

5. Many online entrepreneurs make lots of money through email marketing. Partnering with other marketers can help you get more subscribers to develop a relationship with.

As we mentioned earlier there are many great ideas for earning money on the internet. Make use of this information and make money with them starting now!

Article Marketing Secrets You Want To Know Can Be Found In This Book Guide

Thursday, October 22nd, 2009

 

There are many things that you need to discover when you are into online business, trying to promote your products or services. You can master the art of SEO or search engine optimization by looking for the best keywords for you niche and then, you can find some article marketing secrets that can help you how to make your articles be a great help to your internet marketing business. But you don’t have to worry if you still don’t have the idea how to do article marketing as there are now lots of book guides and other learning tools that will teach you how to make 100% original and unique articles and make them as your frontrunner for your online business.

One particular book guide that is loaded with lots of goodies and stuff like the best article marketing strategies is called “The Article Bully Domination System”. It teaches you how to dominate a niche in the article marketing business in the most simplified and direct-to-the-point way as possible so you will have more time to do your business rather than thinking of how to understand every single word of idea on each pages. This is very important in this business since it will mean more visitors and more sales for you. With the help of this e-book guide, you will learn exactly how to achieve this.

This is just one of the many article marketing tips that you can learn from “The Article Bully Domination System”. It is not great to be a bully but in the world of the Internet, being a bully means heavy traffic and heavy traffic means more money. It’s really great to be a bully on the Web. You can in fact be one and still earn the respect even from your online competitors. And talking about the many competitors you have, always bear in mind that you can have around hundreds or even thousands competitors online and you need more than just one trick up in your sleeve to be ahead and this e-book can teach you more.

A Good Article Is Worth More Than a Fast Food Lunch

Friday, September 25th, 2009

I’ve lived less than five years now as an increasingly successful online marketer. However, in that time–over and over–I have learned the truth in the frequently quoted cliche that content is definitely king.

Anyone who has done much web article writing for syndication for either traffic or SEO purposes will recognize that it is not a simple task. Good Internet writers have a special skill set.

I happened to stumble across a free lance marketplace last evening. I don’t even remember how my browser ended up there. I was intrigued, though, so I started to look around the website at some of the projects that businesses had posted. I was appalled. (I won’t tell you the site, but I will say that it is not one of the two or three such venues that are most frequently mentioned.)

One business was looking for someone to help with search engine optimization by negotiating over a thousand one way links, all from ranked sites and all with keyword rich anchor text. A good plan, no doubt. Their top end of the budget for this work was $300! Oh yeah, they mentioned that they had tried to reach their goals before but hadn’t received good results. I wonder why…

More to the point was another company that was looking for 300 optimized five hundred word articles. This project had a more modest budget of $150. Could this explain all the sites with worthless content that give the Internet a bad name?

I suppose we all have to make our own mistakes. I ordered ten articles when I was new to this business. They were all to be written to my key phrase specifications. The price for this package: $70, a mere seven dollars an article. I felt as if I was getting a great deal, and I did wonder how they could do that much work for so little money. I found out when the articles were returned, on time as promised. Except for the key phrases, the articles were virtually identical. They weren’t similar enough to have been the results of spinning, but it was clear that the writer had not taken any time to research. I wasted a couple hours trying to rewrite them, correct the many errors and salvage something from my investment. I finally just gave up and deleted them all.

Because of the essential nature of having quality content for our own sites and for use in our syndication efforts for traffic and search engine optimization purposes, we must be very efficient in our article marketing efforts. Few things impact our reputation more than the content we put out there with links leading back to our websites.

I only had to learn once from my $70 mistake. While I am careful with all of my expenses, I do not try to skimp on content. If you pay the price for junk, you will receive junk in return.

A well known Internet marketer whom I know owns a number of online stores. He told me that he started out paying ten dollars per article, soon moved to twenty and now pays his free lance writers, with whom he has a continuing relationship, fifty dollars for a 500 word article. He says it is the best money he spends.

Try to profit from my early mistakes. If, instead, you have to learn by making your own mistakes, I hope you only throw away seventy dollars as I did. There is an advantage to being a quick learner.

 

 

 

 

 

 

 

 

Can You Sympathize With The Affiliate Marketing Hawaii Network?

Monday, September 7th, 2009

For affiliate marketers, living in Hawaii or having the business registration in there has become an ultimate nightmare. As we all know Affiliate marketing Hawaii network network was once the most winning affiliate network on the cyberspace. However, due to quirky government tax penalizations, most people are now being forced out of the affiliate marketing Hawaii network.

This has made affiliates from Hawaii angry and desperate because thousands of merchants have decided to terminate affiliate marketing Hawaii network sending off mass of emails on terms and termination. People from New York will know this feeling of affiliations gone wrong from last year but is there anyone who’d readily sympathize with affiliate marketing Hawaii network? I doubt so!

Affiliate marketing hawaii network is now being showered with letters from Amazon, Zapos and Endless and other small scale merchandizers. And if you look around now, you will see desperate affiliates scrambling up to save whatever that remains of their business. While affiliate marketing Hawaii network was a side business for many, it was also the main source of income for quite a few families. 

The new tax scheme comes in to play from the 01st of July 2009, unless otherwise the policy gets vitoed.. For this reason merchants of affiliate marketing Hawaii network are quickly sending off letters to a mountain of affiliates announcing ending in order to avoid a nexus. How fair is that on affiliate marketer s point of view?

The same fate faced by affiliate marketing Hawaii network will soon dawn upon affiliate marketers in North Carolina. However, the crowd seem unprepared and in denial despite the amass of warnings that have been given out.

Many people involved in affiliate marketing Hawaii network say that merchants should not step down this way immediately and that they should be more patient in making educated decisions. 

From affiliates point of view affiliate marketing Hawaii network will rise above the ashes once more and conquer the world of internet marketing in time to come. The bottom line is that both affiliate marketing Hawaii network and merchandisers should make educated and educated decisions to keep the show going!

If you would like more info and resources on affiliate marketing, article marketing and driving visitors to your sites then visit Web Site Traffic Today, and Article Writing Today.

Focus Your Affiliate Marketing Strategy On The Entire Sales Chain

Friday, September 4th, 2009

The internet is a great place to earn millions. Affiliate marketing is so famous among many simply because of this reason. Unfortunately there are affiliates who carry out different marketing campaigns without a proper affiliate marketing strategy. The problem arises mostly with novice affiliates who are not aware of the market. The moment they see that there is a great opportunity of being rich in a short span of time, most affiliates dive into their marketing campaigns without thinking twice.

An affiliate marketing strategy that is practical and will create positive results in the long run can be extremely beneficial for a person who is genuinely interested in doing the business right. 

Your affiliate marketing strategy should definitely focus on the entire sales chain, starting from beginning to end. A potential customer who simply visits a website won’t be enough. For a conversion to happen, he or she has to click on the advertisement that leads to your website and there onwards to the merchants sales point. 

A good affiliate marketing strategy would usually cover a step-by-step process on how can affiliate can make their clients into ‘leads’. Having a website, especially the homepage that is attractive and has an opt-in list where the visitors name as well as their email addresses are captured, can be a strength in getting those leads into the list. To turn a lead into a customer requires an array of emails to be sent out. An affiliate marketing strategy ought to be executed for this purpose.

The moment you get a lead does not always mean that you’ve got yourself a customer. If you are to have sales and make a good profit, there should be post-sale follow ups. All these should be included in the affiliate marketing strategy. 

Having a good affiliate marketing strategy is the first step in attracting customers. An attractive, user-friendly website with a number of offers can definitely attract potential clients. In order to increase sales, developing a healthy relationship with customers is essential. Always give a reason for the customer to return to your website in the future. 

Affiliate marketing has become a thriving business in today’s world. As a player in the market, having an affiliate marketing strategy that will set you apart from the rest will be advantageous.

If you would like more info and resources on affiliate marketing, article marketing and driving visitors to your sites then visit Web Site Traffic Today, and Article Writing Today.

Affiliate Marketing Networks - A Common Platform For affiliates And Merchants

Friday, September 4th, 2009

The internet, also known as the World Wide Web has brought about jobs to millions of people all over the world. At the start, the internet was browsed to search all kinds of information and to communicate with people. With time it changed for the betterment of so many people. Today you may notice how each year the business revenue earned by the use of the internet has increased. 

Marketing over the internet is a widely grown business. Ever since the emergence of internet, business owners were keen to promote their product not only to a local market but to a majority of countries worldwide. Affiliate marketing was the answer to it. An affiliate marketing network was actually the focal meeting point of all affiliates and the merchants or sellers of the product. 

The sole objective of an affiliate marketing network is to provide services that are reliable and efficient to the affiliates. Simply stated, an affiliate marketing network is like an agency; a common platform formed in between the affiliates and their merchants. This platform offers both parties the opportunity of maximizing their profits. 

As you know, the affiliate offers their marketing services to merchants by promoting the merchants branded products, etc over the internet by providing links and showing the path to the merchants shop. When the traffic to the merchants’ site or place increases, the affiliate is compensated. 

An affiliate marketing network has a wide range of contacts on associations, etc letting the affiliate have alternative choices to choose from. In addition to this, the affiliate marketing network assists the merchant by keeping track of their website traffic.

The aim of anyone in the business field is to increase their profits. A good affiliate marketing network will facilitate in helping the affiliate make more profits out of their business. Some affiliates carry out different campaigns for different companies. Keeping track of the earning and profits could become difficult at times. The affiliate marketing network will do the ground work of giving the necessary support and guidance in managing your finances, etc. 

You have the option of continuing the business alone. But unless you are a part of a recognized affiliate marketing network, you cannot be sure of receiving your payments on time.

If you would like more info and resources on affiliate marketing, article marketing and driving visitors to your sites then visit Web Site Traffic Today, and Article Writing Today.